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atom42 Blog: Google

Latest news, thought leadership and digital marketing advice

News
09 Nov 2011
By Stacy

Google launches Call Metrics

Here at atom42, we are great believers in tracking everything we do – it’s why we love the online space. So, you can imagine the excitement we felt last week when Google announced they were launching their call metrics feature in the UK, allowing advertisers to track phone calls from their PPC ads, and report…

News
14 Oct 2010
By Corinne

“Don’t be evil, just creepy”

Google CEO Eric Schmidt has given us a spectacularly eerie insight into Google’s policy on creepiness: ‘Google policy is to get right up to the creepy line and not cross it.’ Schmidt, who has a history of making surprising remarks about the company, made the statement during a discussion about the possibility of installing Google…

atom thought
09 Sep 2010
By Simon

Google, its advertisers, and the end-user 2003 – 2010

The launch of Google Instant has created a mighty online stir with Google users and advertisers alike. Having previously worked for Google, I know the focus has always been on the end user and Google Instant will ultimately benefit Google’s users. However, from an advertiser standpoint many Google customers will be re-thinking how they build, analyse…

atom thought
09 Sep 2010
By Paul

Google Instant & consequences for SEO

The big question that SEOs are asking this week: what effect will Google Instant have on search marketing? As you may have noticed, Google can now predict your search query and offer up potentially relevant sites as you type, a change which could affect the search world in a few different ways… How will Google…

atom tips
07 Jan 2010
By Ben

The dark side of Google

I love Google – I can’t live without it – its magical algorithm and easy-to-use interface and layout. I’ve tried to use Bing for a week solid – just to see what it was about – and I’ve tried Yahoo (and didn’t enjoy the experience at all). Both times I found myself heading back to…

atom tips
22 Dec 2009
By Paul

Google’s First Click Free

How will content providers ever align their goals with those of Google? First Click Free is an attempt to do so through a compromise between the two sides. For all those not yet acquainted with the process, here is a quick run-down of Google’s ‘First Click Free’ strategy, designed to protect subscription-only content while simultaneously…

atom thought
01 Nov 2009
By Ben

How Twitter and Facebook are invading the SERPs

With Twitter seemingly taking over the world (I believe it started by taking control of Stephen Fry’s mind), Facebook now accounting for a quarter of all worldwide page views; and a fifth of all Internet users now sharing status updates, it was only a matter of time before the search engines realised they needed to…

atom thought
16 Mar 2009
By Andy

Paid search is no longer enough

PPC Search marketing is a huge, and still growing, area, which grew by almost a third between 2006 and 2008, according to IAB estimates. Almost 60% of all online ad spend is spent in PPC search – with the vast majority paying for smoothies and massage chairs at Google HQ. While PPC search remains one…

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