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atom tips
05 Jan 2023
Expand your reach through Modern Search
What is Modern Search? Put very simply, Modern search is a campaign structure for traditional Search campaigns. Using Modern Search allows you to embrace Google’s automation abilities by pairing Broad match keywords and Smart Bidding. Think of Modern Search as a way to capture more search demand by casting a wider net via your keywords….
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atom thought
27 Feb 2020
What you should know about Google Discovery ads
Here, we explore Google Discovery ads, and how it has been performing for us and our clients. We also suggest what you should look out for if you’re considering using a Discovery campaign, including how to prevent automatic expansion. What are Google discovery ads? Google discovery ads were launched by Google in beta at the…
