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By
atom42

01
February
2019
atom tips
  • PPC
  • automation
  • reporting
  • smart bid

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively […]


By
atom42

19
November
2018
atom tips
  • PPC
  • automation
  • ad testing

In part 1 of our PPC automation series, we talked about bidding. Here, in part 2, we’re going to cover the different ways in which you can automate the ad creation process (or at least partially) – once more with the goal of giving you more time to focus on work that really matters. Without […]


By
Jamie

14
September
2018
atom tips
  • Google
  • PPC

Levels of automation in paid search are rising fast, and we believe this is a change to be embraced. Automation – when done well – allows for more efficient management and optimisation of paid activity, ultimately freeing up time to focus on more strategic thought and action. In this series, we’re going to look at […]


By
atom42

29
December
2016
atom thought
  • PPC

2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly […]


By
Jamie

07
September
2016
atom tips
  • PPC

We get it. Google AdWords is where the PPC volume is at, so you spend your time crafting and perfecting your account, whilst your Bing Ads account doesn’t get the level of attention it quite deserves…or maybe you haven’t even started a Bing Ads account. Yet, there are many reasons why running on Bing Ads […]


By
Stacy

26
May
2016
atom thought
  • PPC

OK, so before I start, let me just caveat a few things. I was brought up by an army dad and He. Loved. Rules. In all honestly, I love rules, too. However, in the crowded world of Search, sometimes blindly following the rules can lead to a lack of creativity and stand-out, and can ultimately […]


By
Ankur

14
March
2014
atom tips
  • PPC

‘Big Data’ has been one of the buzzwords of 2014 so far. According to the researchers at St Andrews University, it’s the “storage and analysis of large and complex sets of data using a series of techniques including but not limited to machine learning”. Google has been one of the early adopters and now provides […]


By
Iain

12
March
2014
atom tips
  • PPC

“Include your primary keywords in your headline and ad text”. Google’s guide on improving ad quality reminds us to include keywords in the ad texts (especially in the ad’s headline) to “show people that the ad is directly relevant to their search”. Similarly, number 1 in Bing’s 10 Tips for Writing Successful PPC Ads is […]


By
Matt

30
May
2013
atom tips
  • Google
  • PPC

This post describes an interesting PPC ad testing idea. But don’t worry, it probably won’t work for you. Even when you work for a PPC marketing agency, often easy to get stuck in the mindset of “best practice” when writing PPC ads. You insert your keywords, craft a killer call to action, spend your character […]


By
Corinne

10
April
2013
atom thought
  • Google
  • PPC

In February, Google launched Enhanced Campaigns, a major change to the way pay per click marketing is managed. The change, as we pointed out back in February, infuriated diligent advertisers like us, who were quick to point out that Enhanced Campaigns would not offer the crucial ability to make mobile bid adjustments at ad group level. […]