atom42 Blog: PR

Latest news, thought leadership and digital marketing advice

atom tips
18 Jun 2014
By Corinne

Our secret weapon for online PR

The atom42 site has quite a few press links on its homepage. In fact, it’s starting to look a little cluttered. Well, there’s a secret to our online PR success, and that’s a certain media enquiry service that lets us know when there’s an opportunity to contribute our expertise to people who might find it…

atom tips
01 Jul 2013
By Corinne

Top 5 online PR mistakes to avoid at all costs

High quality online PR is becoming increasingly valuable as customers become more internet savvy, spending larger amounts of time and money online. The key to getting your brand message across to a large and receptive audience is in making sure the story you’ve created is genuinely newsworthy, and then letting the right people know about…

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