atom42 Blog: SEO

Latest news, thought leadership and digital marketing advice

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09 Sep 2010
By Paul

Google Instant & consequences for SEO

The big question that SEOs are asking this week: what effect will Google Instant have on search marketing? As you may have noticed, Google can now predict your search query and offer up potentially relevant sites as you type, a change which could affect the search world in a few different ways… How will Google…

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02 Aug 2010
By Aliya

YouTube video optimisation – a six-step guide

As YouTube gains more and more importance in the online world, it is necessary for us digital marketers to take it seriously – especially when it interferes with the natural search results! Research has shown that videos are the most prominent category to be featured in the search engine results pages (SERPS) besides images, news,…

12 May 2010
By Iain

Bing’s latest assault and the consequences for search marketing

I think it’s about time for a Bing update. It’s now a year since Microsoft’s ‘decision engine’ was launched, and the last few months have seen a huge marketing push. The chances are you’ve seen one of the TV ads, which focus on reducing the information overload users can experience at the hands of other…

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07 Jan 2010
By Ben

The dark side of Google

I love Google – I can’t live without it – its magical algorithm and easy-to-use interface and layout. I’ve tried to use Bing for a week solid – just to see what it was about – and I’ve tried Yahoo (and didn’t enjoy the experience at all). Both times I found myself heading back to…

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04 Nov 2009
By Paul

Pay for online news? no, thank you

According to a recent study, we’re not overly impressed with Rupert Murdoch’s plans to charge for use of his online news sites. Of 2,000 people asked if they would ever pay for online news, 9 out of 10 said ‘No!’. Does that mean that Murdoch’s decision to charge users to access his news sites is…

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