atom42 Blog: smart bid

Latest news, thought leadership and digital marketing advice

atom tips
05 Jan 2023
By Alec

Expand your reach through Modern Search

What is Modern Search? Put very simply, Modern search is a campaign structure for traditional Search campaigns. Using Modern Search allows you to embrace Google’s automation abilities by pairing Broad match keywords and Smart Bidding.  Think of Modern Search as a way to capture more search demand by casting a wider net via your keywords….

atom tips
01 Feb 2019
By atom42

PPC automation series: part 3 – Reporting and analysing your automated campaigns

Now onto the third and final part  of our PPC automation series; reporting and analysing (if you missed parts one and two, you can find them here and here). This is an important step that requires some planning and consideration ahead of your transition in to automated bidding strategies.  Due to automation being a relatively…

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