In a world full of Facebooks, Twitters, YouTubes and MySpaces, it is surely impossible for us to squeeze anything else into our jam packed, internet-led lives. Or is it? Pinterest hasn’t yet celebrated its second birthday, but it is already driving more traffic than Google+, YouTube and LinkedIn combined. Most users are in the US, […]
We have all heard about how social media is an incredibly powerful tool that has revolutionised the way companies market their products, with the ability to target campaigns at specific customers based on quantitative research and analysis, as well as individual desires. But you all knew that already didn’t you? Well, it seems that there […]
News came from Britain’s police inspection body last week that police forces must adapt to protestors who use Twitter and Facebook to organise demonstrations at short notice. The report came a week after the Egyptian government chose to shut down the internet for 7 days in a bid to prevent protesters from organising themselves on […]
Facebook has added yet another dimension to its social offering with the introduction of Facebook Deals in the U.K. The model, a clear imitation of the Foursquare concept, is a location-based service which encourages users to check into places or businesses such as shops, restaurants and bars, often offering discounts for those who do. Every […]
With the recent release of Hollywood blockbuster ‘The Social Network’, Facebook has been catapulted even further into the limelight. But being the hottest thing on the web is not all that straightforward and, as Spiderman says, ‘with great power comes great responsibility’. Now Facebook’s popularity is leading to increased scrutiny over how the site treats […]
With the advent of New Twitter, or ‘#newtwitter’ as it is referred to on the site by users, I thought it would be interesting to take a look at where Twitter has come from and how it has changed over time. What is New Twitter? New Twitter comprises a change in the Twitter interface which […]
so•cial –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable; gregarious. 3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event. According to these descriptions of the word ‘social’, on a scale […]
As YouTube gains more and more importance in the online world, it is necessary for us digital marketers to take it seriously – especially when it interferes with the natural search results! Research has shown that videos are the most prominent category to be featured in the search engine results pages (SERPS) besides images, news, […]
As the old saying goes, there are some things that money can’t buy: love, happiness, and until now – friends. uSocial.net aims to change that last one however, selling ‘friends’ to those looking to boost their online marketing profile. According to Leon Hill, CEO of uSocial, $87 can buy you a whole load of friends: […]
Google’s ‘Zeitgeist’ website has released their latest set of results, lisiting a range of search term statistics the fastest rising searches of 2009. We commented on the Zeitgeist last year, and predicted what we thought might come up in the 2009 lists. But were our predictions correct? Here is what we predicted back in February: […]
