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atom42 Blog: Social Media

Latest news, thought leadership and digital marketing advice

atom tips
11 Mar 2013
By Corinne

Social media dos and don’ts

Getting to grips with social media can be tough. What should you be saying about your brand, and how should you deal with negative comments? Here are a few social media dos and don’ts we’ve learned along the way… DON’T: Tell people to ‘like’ you Telling people to do something is a sure-fire way to…

atom thought
26 Feb 2013
By Corinne

Why we’re not doing the Harlem Shake

I’m sure that by now you’ve heard of the Harlem Shake: a meme which has been sweeping the internet, usually a 30 second video starts with one person, often masked, dancing while everyone else in the room pays no attention. When the chorus kicks in (half way through) they all join in, usually wearing crazy…

atom tips
19 Feb 2013
By atom42

HMV, Burger King, who next? Five ways to stop your Twitter feed going toxic

With the HMV and Burger King Twitter feeds hitting the headlines after being very publicly turned against them, many brands are now looking for ways to prevent their own Twitter accounts becoming toxic. Here are five simple ways to prevent your brand’s Twitter feed being misused. 1. Create & maintain a secure password Don’t use…

atom thought
31 Jan 2013
By Jyoti

What is Facebook Graph Search?

Just over a week ago, Facebook released Graph Search to hundreds of millions of English-speaking users in the US. Soon it will make its way to the UK, and later this year it will be available to mobile users. But what is Facebook Graph Search and how can it help Facebook’s users? Facebook Graph Search…

atom thought
31 Jan 2013
By Parker

What can we learn from #TransferDeadlineDay?

For many, today merely marks the end of what seems like the longest, coldest, wettest month ever. But to a significant number, concentration is AWOL and Twitter has gone into meltdown. Why? Because for the millions of football fans across the country, January 31st is, unmistakably, Transfer Deadline Day. In years gone by, football fans’…

atom thought
24 Jan 2013
By Corinne

Ego marketing: why social media success is all about the consumer

My you’re looking ruggedly handsome / winsomely beautiful today! Did you know that your opinions about that TV show you love are so valuable that we’d like to talk about them on our Facebook page? We also think your latest Tweet was highly amusing and that Instagram you just posted was mind-bendingly awesome. Without being…

atom thought
20 Nov 2012
By Parker

Romney on Facebook: what we’ve learned

So, Mr Romney didn’t win the US presidential election this year, but at least he had a good group of friends to help him get over his very public defeat…or perhaps not. As it so happens, in the three days following Romney’s defeat to Barack Obama, a whopping 50,000+ Facebook “friends” went on to “unlike”…

atom tips
10 Aug 2012
By Eleanor

Twinterviews: How To Conduct An Interview On Twitter

Why conduct a Twinterview? Working on the premise that social media starts with giving people things they like, Twinterviews tick every ‘like’ box we could think of. They deliver exclusive information. They are new enough to be exciting as a format in themselves. Unlike normal interviews, they pose challenges to the twinterviewee of brevity (140…

atom thought
20 Mar 2012
By Parker

(P)interesting: using Pinterest to market your brand

In a world full of Facebooks, Twitters, YouTubes and MySpaces, it is surely impossible for us to squeeze anything else into our jam packed, internet-led lives. Or is it? Pinterest hasn’t yet celebrated its second birthday, but it is already driving more traffic than Google+, YouTube and LinkedIn combined. Most users are in the US,…

atom thought
08 Sep 2011
By Jamie

Underestimating social media

We have all heard about how social media is an incredibly powerful tool that has revolutionised the way companies market their products, with the ability to target campaigns at specific customers based on quantitative research and analysis, as well as individual desires. But you all knew that already didn’t you? Well, it seems that there…

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