atom42 Blog: Social Media

Latest news, thought leadership and digital marketing advice

11 Mar 2011
By Kris

Controlling the online world

News came from Britain’s police inspection body last week that police forces must adapt to protestors who use Twitter and Facebook to organise demonstrations at short notice. The report came a week after the Egyptian government chose to shut down the internet for 7 days in a bid to prevent protesters from organising themselves on…

atom thought
17 Feb 2011
By atom42

What do Facebook Deals mean for UK Businesses?

Facebook has added yet another dimension to its social offering with the introduction of Facebook Deals in the U.K. The model, a clear imitation of the Foursquare concept, is a location-based service which encourages users to check into places or businesses such as shops, restaurants and bars, often offering discounts for those who do. Every…

atom thought
21 Oct 2010
By atom42

Facebook and the future of internet security

With the recent release of Hollywood blockbuster ‘The Social Network’, Facebook has been catapulted even further into the limelight. But being the hottest thing on the web is not all that straightforward and, as Spiderman says, ‘with great power comes great responsibility’. Now Facebook’s popularity is leading to increased scrutiny over how the site treats…

atom thought
29 Sep 2010
By atom42

Twitter – where are we now?

With the advent of New Twitter, or ‘#newtwitter’ as it is referred to on the site by users, I thought it would be interesting to take a look at where Twitter has come from and how it has changed over time. What is New Twitter? New Twitter comprises a change in the Twitter interface which…

atom tips
12 Aug 2010
By atom42

A brief guide to antisocial networking

so•cial –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable; gregarious. 3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event. According to these descriptions of the word ‘social’, on a scale…

atom tips
02 Aug 2010
By Aliya

YouTube video optimisation – a six-step guide

As YouTube gains more and more importance in the online world, it is necessary for us digital marketers to take it seriously – especially when it interferes with the natural search results! Research has shown that videos are the most prominent category to be featured in the search engine results pages (SERPS) besides images, news,…

atom thought
10 May 2010
By Kris

Money can’t buy friends? In online marketing it can

As the old saying goes, there are some things that money can’t buy: love, happiness, and until now – friends. aims to change that last one however, selling ‘friends’ to those looking to boost their online marketing profile. According to Leon Hill, CEO of uSocial, $87 can buy you a whole load of friends:…

atom tips
09 Dec 2009
By Corinne

Google Zeitgeist 2009: Did We Guess Right?

Google’s ‘Zeitgeist’ website has released their latest set of results, lisiting a range of search term statistics the fastest rising searches of 2009. We commented on the Zeitgeist last year, and predicted what we thought might come up in the 2009 lists. But were our predictions correct? Here is what we predicted back in February:…

atom thought
01 Nov 2009
By Ben

How Twitter and Facebook are invading the SERPs

With Twitter seemingly taking over the world (I believe it started by taking control of Stephen Fry’s mind), Facebook now accounting for a quarter of all worldwide page views; and a fifth of all Internet users now sharing status updates, it was only a matter of time before the search engines realised they needed to…

atom thought
25 Aug 2009
By Andy

The Death of Downtime

I am now completely incapable of standing still and doing nothing. In the queue for a coffee in the morning I will be checking Tweetie or Facebook on my iPhone. I do this in spite of two realisations I get every time I open these apps – 1) it’s 7am and no one else is…

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