As YouTube gains more and more importance in the online world, it is necessary for us digital marketers to take it seriously – especially when it interferes with the natural search results!
Research has shown that videos are the most prominent category to be featured in the search engine results pages (SERPS) besides images, news, blogs, shopping and maps.
YouTube SEO will help your videos rank highly in the YouTube search results, as well as in the natural SERPS.
Here are a couple of quick techniques you can use to optimise your videos (perhaps surprisingly, many of them are very similar to traditional SEO):
Well optimised YouTube videos will appear in the natural SERPs, allowing brands to acquire more real estate – for free!