Case Study
Case Study
Children with Cancer UK
59%
increase in cash donation conversion rate
38%
increase in direct debit conversion rate
13%
increase in average time on page
Children with Cancer UK are the UK’s leading children’s cancer charity, dedicated to raising money to fund research fighting all childhood cancers. When Children with Cancer UK approached us, their website was looking dated and failed to put the most important content front and centre. This often left engaging and important content buried under an inconsistent, messy and hard to follow site structure. A full content audit, usability project and redesign, would resolve these issues, taking their user experience to a higher level.
Redesigning the Children with Cancer UK website was a particularly gratifying challenge. We invested significant time in examining and fully understanding the primary roles of the website, the different users and each of the website sections meaning that when it came to the design and build, we were well equipped to produce a website that delivered regardless of the user or the goal. It was extremely satisfying to do such great work for such a worthy cause: saving young lives.