Laser eye surgery is a big and sometimes scary decision for users. We needed to understand the worries and key decision-making factors. We did this by conducting both secret shopping – visiting the clinic for an appointment and chatting to both patients and staff.
With three consultants already having established websites, we needed a meticulous migration strategy to retainer rankings from all three sites.
We designed a modern and visually classy and attractive site that was significantly better than competing brands. With prices being on the higher end, we created a premium look and feel to attract wealthier customer.
The launch was well planned and went smoothly. Despite the complexity merging three sites onto one domain posed and new brand launch, we still saw an 82% increase in organic traffic to the site compared to the older sites.
Assisting such an innovative and passionate startup with their launch strategy has been an incredibly exciting and fulfilling project. We aimed to create a best-in-class site compared to competitors who are more well established and so far we have had great success