Case Study
Case Study

OCL Vision

Dr Allon Barson from OCL Vision
82%

increase in organic traffic

When 3 of the top ophthalmologists in the UK join forces to create one world-class clinic, we were tasked with creating a standout website and supporting the clinic to drive leads.

We are operating in an extremely competitive space against some very renowned and established clinics – building a website that would work seamlessly with the marketing strategy was key and ensuring we stay one step ahead of competitors was critical to success.

01 | Understanding the customer
OCL Vision old websites
01

Understanding the customer

Laser eye surgery is a big and sometimes scary decision for users. We needed to understand the worries and key decision-making factors. We did this by conducting both secret shopping – visiting the clinic for an appointment and chatting to both patients and staff.

02 | Planning the migration
OCL Vision strategy and site structure
02

Planning the migration

With three consultants already having established websites, we needed a meticulous migration strategy to retainer rankings from all three sites.

03 | A best-in-class design
OCL Vision new website on desktop and mobile
03

A best-in-class design

We designed a modern and visually classy and attractive site that was significantly better than competing brands. With prices being on the higher end, we created a premium look and feel to attract wealthier customer.

04 | Smooth launch
04

Smooth launch

The launch was well planned and went smoothly. Despite the complexity merging three sites onto one domain posed and new brand launch, we still saw an 82% increase in organic traffic to the site compared to the older sites.

05 | Driving leads
05

Driving leads

06 | Keeping up with competition
06

Keeping up with competition

Atom42 Says

Assisting such an innovative and passionate startup with their launch strategy has been an incredibly exciting and fulfilling project. We aimed to create a best-in-class site compared to competitors who are more well established and so far we have had great success

- Sian Jones
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