Display advertising is powerful when used correctly
It can be an effective way of targeting potential customers at multiple stages of their journey to conversion.
Here at atom42, we’ve vast experience of running prospecting display campaigns for clients, and can help deliver an engaged, in-market audience to your site through a careful and well thoughtout strategy.
Once a user has visited your site, you can begin to learn more about their purchase intent.
This can in turn be used to develop more sophisticated, smart targeting.
Using this knowledge combined with display advertising for retargeting is the perfect way to continue engaging with your customers online.
We don’t believe that hammering people over the head with the same message will lead to a sale. In fact, it’s much more likely to send them running. Instead, we think display remarketing can help to ensure your brand and products stay front of mind, but also act as a way to build rapport and a relationship with a potential customer. It’s not just about selling them products, but about building trust and relationships with your brand ongoing.
In the last few years, programmatic has helped to change the face of display advertising.
We’re well equipped and experienced to help our clients run programmatic display campaigns that deliver real results whilst staying cost efficient. Put simply, programmatic does away with tradition ad buying, and instead uses AI and machine learning to buy ad space, meaning a more efficient and cheaper buying experience.
What this means is we can spend more time with you designing ad creative, focusing on campaign strategy and refining targeting – all leading to better digital results for you.
