You’ll have no doubt heard for many years that ‘this is the year of mobile’. While it sounds a cliché, it really is true now. Google revealed back in May 2016 that the volume of mobile searches had overtaken desktop globally for the first time, and they’re now building a new ‘mobile-first’ index.
Mobile should be at the forefront of your digital strategy. Our web development team can help optimise your site for mobile – even build an entirely new responsive one – to make the most of a mobile-focused marketing campaign. We can optimise your PPC accounts for mobile, as well as driving app activity via paid media, and organically through app store optimisation.
We’ll make sure search engines know how to differentiate between desktop and mobile versions of your site by implementing schema markup.
We’ll make sure that the mobile version of your site has all the same high-value, optimised content that the desktop version does.
Careful, regular monitoring of your site to make sure your site is the best it can be, and that Google can understand it properly.