Pay Per Click

There’s a world of difference between a well structured, well considered PPC account to one that’s badly organised. When created carefully and optimised for efficiency, a PPC account will show the right ads, to the right users, at the right time – delivering results that positively impact your business’ bottom line. When PPC accounts are unloved, you can waste thousands. It takes a deep understanding of a client’s business and its customers to deliver effective PPC campaigns, and this is something we pride ourselves on.

We’ve created and managed campaigns for a wide range of clients for over 10 years, and our service covers the full spectrum of PPC account management – strategic, future-proofed account structure, competitor research, curation of highly targeted, conversion focused keyword lists, creative ads that stand out from the crowd, intelligent bidding, landing page creation & optimisation – you name it.

There are best practises when it comes to creating PPC ads, and rightly so. Over the years, advice such as: ‘add a CTA’ and ‘use your keyword in the headline’ have become standard to anyone writing PPC ads, because that is what has worked best.

But what happens when everyone follows the same advice? All the ads for a search result start to blend together, and there’s no differentiator for consumers to help them find the ad that appeals to them the most.

At atom42, we like to push the boundaries with ad writing and really try to understand what the consumer is looking for when they are searching. What are their needs, their pain points, their concerns? How can we address these and appeal emotively to a consumer, so that when they read your ad, it speaks to them in the moment? That’s the job we do for you.

Say you’ve just achieved a 10% conversion rate – that’s pretty great, right? Depending on the industry you’re in and your business goals, it might be excellent. Yet this view ignores the 90% of people who decided to not take the desired action on your site.

The reality is, not everyone who visits your site is going to convert right away, no matter how good your targeting and creative may be. Think of your own experiences – how much time do you spend researching and comparing products and services before deciding which one to buy? Depending on the product, the answer is probably: ‘quite a lot’.

This is why it’s so important to have a solid remarketing strategy in place. Remarketing brings people back to your site who’ve engaged with you previously, but not necessarily taken the action you wanted them to take. By carefully segmenting these users by their various intents, and serving the right messaging to each of them, you can convert more of the people who didn’t do so the first time.

As an online acquisition agency, we know that simply driving the right people to a client’s site won’t deliver results. The time and money invested in finding these people, and convincing them to visit your site over that of your competitors, is ultimately wasted if your onsite experience does not lead them to converting into business.

A poorly designed landing page can lead to confusion over what the visitor is meant to do. It might also load too slowly for them to hang around waiting, putting the customer back into the hands of your competitors.

Our design and development team have years of combined UX and CRO experience, and use this to design not only beautifully crafted landing pages, but ones which are fast, highly functional and, ultimately, likely to lead to a user converting. Having this service in-house means we can design and optimise your landing pages without any hassle. See our portfolio here.

Due to our Premier Partner status with Google, our agency has access to all of the latest Google product betas early. This gives our clients an advantage over their competitors, and allows us to trial the latest Google features ahead of general release.

We also benefit from agency level support, and can provide clients with industry insights and benchmarks to help give them the edge.

As PPC gets increasingly more competitive, being able to push the boundaries and test new products can really make the difference.