Google’s crawlers aren’t just looking at your content, they’re also looking at your site’s technical health too.
In this, there are a myriad of factors – site speed, optimised code (ever minified a JavaScript, anyone?) and taking care of menial things such as image sizing. We say menial, but we don’t mean to downplay its importance!
Technical SEO is just as important as on-site and off-site, and you need to turn all three dials for a fully rounded SEO strategy. If you haven’t the first clue where your site sits from a technical perspective, our team can audit your site and give you a full diagnosis. And it goes without saying, we have the know-how to fix your site too, if you so wish.
SEO (or Search Engine Optimisation for the less digitally acquainted) is about way more than simply creating pages of content.
Careful keyword research, understanding user questions and search intent all come together to form a behemoth of a strategy. Don’t know where to start? Don’t worry – we’ve got your back.
We know how Google understands your onsite content – from sentiment, to length, to user value and experience. These all play a part in where Google chooses to rank your pages, and we know the tricks like the back of our hands. We’re always on top of the latest industry news too, adapting our approach whenever a new SERP feature or Core Update is released, tweaking as we go.
Content is king (or at the very least, vying for the crown) when it comes to delivering good organic search results.
Ensuring you have a sound, well-thought-out and targeted content strategy should be of paramount importance when looking to improve SEO results.
We take a holistic approach to our content strategies, covering everything from on-site copy, to tone of voice and we always ensure that whilst useful for driving organic rankings, ultimately good content will first serve the user, not the search engines.
If your content is feeling a little stale, or just not showing in search engine results, we can help you get in front of the customers who are looking for your services.
We take linkbuilding seriously
Imagine you’re looking at going to a restaurant. You’ve never heard a friend mention it, and you can’t find any reviews for it online. In fact, they don’t even have a website with the full menu. You’re about to propose to your partner – would you risk booking this restaurant? We’d guess not. Off-site SEO is all about proving to Google that other websites trust you and your content, much in the way you’d use these trust signals in your everyday life.
To do this, Google uses links – and your link profile tells Google a whole lot about you. If you’ve got a bunch of links from other highly valued sites, that’s a big tick for you. If you don’t disavow spammy backlinks or you’ve engaged in some black hat SEO, well… Google thinks you hang out with a bad crowd. And you’re never going to get on the first page of SERPs that way!
We wouldn’t be a very good SEO agency if we didn’t take linkbuilding and PR seriously, and we are proud of our ability to create interesting, unique and timely campaigns for our clients that have helped deliver links from the likes of the BBC, The Guardian and The Financial Times.
