Measurement

We are experts at setting up, configuring, and analysing data with Google Analytics. We can advise on tracking errors: zero bounce rate, self-referral issues and double-counted page views are all surprisingly common.

Once everything is set up properly, we use data to make decisions on how a website can be optimised for user experience, search engines, and for your conversion process.

We analyse basic usage stats along with other reporting features like events, custom reports and conversion funnels, to bring to light what is working well and what could be improved.

Google Tag Manager is an extremely powerful tool for allowing you to track and measure all aspects of your website’s performance. It allows you to track any type of interaction on your website, without requiring costly work from a web developer to make changes to a site’s code.

We have worked with version 1 and now version 2 of Google Tag Manager to achieve complex eCommerce integrations and highly customised user behaviour tracking.

We know that clicks to your website are only part of the story. We use phone call tracking software that can inform you which marketing sources are generating the most phone calls for your business. We have even implemented sale value data based on the outcome of individual phone calls. This way, you are able to see the precise ROI on customers who call your business from different marketing sources.

We even help our clients go a step further in identifying ways to improve sales conversions on calls by listening to recordings of phone calls made to the business. Our software can automatically record these calls, and it requires no change to software at your business.

Keeping a view across competitors is essential if you want to stand out online. For our clients, we track several aspects of how their competitors are performing.

We automatically track our clients’ competitor websites to see which new pages have been added over time, along with looking at which kinds of PPC ads they are running to ensure the copy for our clients is fresh. We also look at their websites’ performance in terms of traffic estimates and web rankings to identify new keyword areas that are not already being tapped. This provides the perfect data to feed your marketing strategy and develop new, unexplored ways of increasing your revenue.

We use several pieces of software to track our clients’ website performance over time. Site explorer tools are invaluable for highlighting areas of opportunity for new links, as well as reporting on links that are potentially indicators of spam.

Visibility, traffic and rankings are tracked with Google Analytics along with a slew of other tools that enable us to tell you frequently, accurately and comprehensively how your site is performing in organic search results.