Websites constantly need to grow and evolve.
They need to keep up with changes in content, functionality, user habits and industry best practises. Because of this, the technical optimisation of a website is an ongoing task which can be made much more manageable with a technical audit and training.
Our technical audits dive into the nuts and bolts of your website to uncover any areas that could be harming performance. Once rectified, improvements in organic rankings, usability, site speed and indexing are all possible.
To remain on top of these changes in the long term, our training offers teams the chance to learn industry best practises, key areas to routinely investigate and strategies for resolving issues, meaning your website never needs to be out of date again.
Staying one step ahead of your competitors is vital.
This is where our competitor analysis can help.
We use the latest digital tools and technologies, covering everything from PPC to organic to social, to uncover not only your entire competitor set but also insights into their strategies, targeting, successes and mistakes.
Along with your business information, this complete picture of the digital landscape in your sector will allow you to make the best decisions for your business.
In digital today, content is king.
Google ranking factor studies routinely flag content as crucially important, and a good user experience is also hugely dependent on effective, high quality content.
With so much leveraged on having the right kind of content, displaying it correctly and ensuring it’s correctly targeted, investment in this area is hugely worth while. Our content reviews take a detailed and methodical approach to investigating your content. We build a view across everything you’re saying and how you’re saying it, exposing any areas that lack depth, as well as any duplication issues and areas for optimisation and improvement.
Combined with competitor analysis, this puts you in the perfect place to build a content strategy, stand out from competitors and surge organically.
You need the right kind of traffic
Your site can be perfectly optimised, load quickly, have a wealth of high quality referring domains and be delivering organic traffic, but if that traffic is not the right kind of traffic, it’s not going to help your business.
Our SEO and keyword analysis uncovers not only the terms you currently rank and perform on, but also the opportunities to expand your reach across search, leveraging new, high value keyword opportunities.
We build a view across your entire visibility and highlight where the strengths, weaknesses and opportunities are, ensuring you’ll be generating not just organic traffic, but organic traffic that converts.
When done right, PPC can drive highly targeted, highly profitable traffic.
When done wrong, it can be a source of wasted spend, poor ROI and a drain on your business performance.
Our PPC audits examine every aspect of your account, providing a detailed look into how your budget is being spent, any areas of waste and opportunities for optimisation.
Our training will allow your team to take full control of you PPC account, ensuring that you’re covering the most important areas and employing best practises throughout.
