Marketing Strategy

An effective content strategy can draw together all of your marketing channels, from onsite content to link building and social, from PPC to display and email.

It’s never been more important for brands to have a consistent, bold approach to content, and we’re able to employ our content team, while drawing from other areas of the business, such as paid search and design and development, to help create a content strategy that will excite and engage your consumers.

We’ve planned and managed content strategies for blue chip companies as well as startups, gaining a in-depth understanding of their audiences, so we know what kinds of content will appeal to their particular needs and interests.

All too often we see keyword strategies that amount to nothing more than over optimising a page or site for a high-volume keyword in the hope of #1 organic rankings.

However, as Google has evolved, the requirements of a keyword strategy have evolved, too. It’s not just about targeting high volume keywords, but instead about understanding what your business offers, what your customers want and what they will be searching for at different stages of their journey.

Armed with this information, we’ve helped clients, large and small, develop keyword strategies, and we have the experience to help you, too.

Creating an overarching social strategy for your brand can make the business of posting relevant content far more straightforward and rewarding. We create social strategies that speak to the consumer about their own interests, ensuring that your brand builds its own presence in the process.

When putting together a social strategy for you, we’ll carry out research in a number of areas, including; using tools and analysing social feeds to pinpoint what’s worked, what hasn’t and why for your competitors, how social can contribute to your overarching business goals, which social channels will showcase your brand most effectively.

Creating a PPC campaign without a considered strategy is effectively the same as throwing money down the drain. Whilst PPC campaigns can be easy to create, good campaigns takes considered insight, time and a business owner mentality.

We don’t dive straight into creating campaigns. First of all, we take a step back to really get under the skin of your business and understand what it is your customer needs, how you can deliver that online and what gives you a competitive edge.

This deep understanding shines through in our ad text, and on your landing pages, so that we aren’t just delivering the same old PPC. It allows us to laser focus our PPC campaigns to drive ROI as effectively as possible, choosing the right keywords to find the right customers, when they’re at the right stage of the marketing funnel.