Google might have some of the most advanced algorithms around, but it won’t look kindly upon a sloppy, poorly-organised website.
Make your website easy to crawl and Google may well pay you back with improved visibility in the SERPs (search engine results pages).
One of the most important foundations of an easily crawlable website is an XML sitemap, which gives search engines a digestible overview of all the pages of your website. We can help you to generate an XML sitemap, or if you already have one, we can help to identify and resolve any issues with it. We’re also experienced in optimising site structure and internal links to make websites as easily crawlable as possible.
There are over 50 recognised HTTP status codes
Including the whimsical 418: I’m a teapot!. But don’t panic! These can generally be broken down into 3 main categories: 200: successes, 300: redirects, and 400: errors. Ideally, your website will be an array of 200 status codes, most likely with a few 300s sprinkled in the mix.
However, this often isn’t the case, particularly for large websites with hundreds of pages. We’re here to help you quickly identify any pesky 400 status codes and double-check that your redirects are doing what they should be.
In our experience, duplicate content can be a thorn in the side of many websites.
When you have two identical versions of a page on your website, how does Google know which one should be ranking in the SERPs?
Any inbound links could also end up split between the two versions of the page, diluting the value of your link juice. We can help you to pin down any duplicate pages, work out where the duplicates have come from, and find the best solution to the problem.
In a world where users demand information at the click of a button, site speed is everything.
The rise of mobile browsing has been one of the biggest drivers of this. Consumers simply aren’t willing to wait around for a slow page to load when they could access similar content at a fraction of the speed elsewhere.
There’s a myriad of different ways to improve site speed, from resizing and compressing large image files, to minifying your Javascript. We can help you out with these fixes, or alternatively teach your in-house team how to action them.
Sites that are free of broken links and unnecessary redirects also tend to rank better.
A website that is linked together well is easier for search engines to crawl, quicker to load, and often works better for users.
We check that all addresses on a website are correct. Broken links are a common problem with most websites, and they are such an easy thing to fix. Finding errors can sometimes be challenging, though, and we crawl websites and help to fix all errors to HTML documents, images, JS & CSS files, along with any other external pages or resources the page requires.
