Having a thorough understanding of your website performance will help you target key areas for optimisation – whether you are building a new website or optimising an existing one. We will be able to tell you what content has the highest number of entrances, dropoffs and page views so that you can make informed decisions around your onsite user journey that will impact your website conversion rate and overall engagement metrics.
It will also ensure we don’t make foolish mistakes during a website migration – such as removing pages that are critical to your website traffic which results in a loss of rankings. Instead, we can help guide you through a successful migration that is informed by data, making sure you retain important traffic, target new traffic opportunities and improve your onsite user journey.
We take a look at every aspect of site performance, from engagement metrics and site speed to conversion rate and traffic sources so that we have a full picture of the ins and outs of your website. This helps us put together a solid plan of action for the new site that can inform every aspect of the project from design to to the hierarchy of messaging on the page and the navigation structure.
Don’t go into a new site build blind – we can help you understand how to make your project a success.
A bad site migration can have detrimental impacts on your rankings. Which is why we spend hours meticulously reviewing the engagement metrics of every single URL on your site – so we can recommend what needs to be migrated, merged or removed.
By doing a full content audit before we begin a site design, we have never lost our clients rankings from a website migration.
With a huge amount of content needing migration and success riding on SEO, our analytics audit helped us plan a super successful migration with instant improvements to rankings.
We drastically improved the site architecture of an outdated site with more than 2000 pages and retained all rankings post launch.
With critical keywords like ‘no win no fee’ costing £100 per click, we needed a solid migration plan improve site performance. Understanding user behaviour helped us launch with an improved conversion rate.
Analytics provides us with engagement metrics for every page on your site as well as quantitative user data, so we can complete a full content audit and information architecture.
Qualitative information on heatmaps and session recording is critical to understanding user behaviour and insights are combined with analytics data to paint a clear picture of site usability.
Want to know all your website’s weaknesses and technical issues? We use Screaming Frog to crawl and return information about every single URL on your site.
