We’re a big fan of tracking because it allows us to get under the hood of what works and what doesn’t for your customers. This allows us to make informed decisions about any design and content changes needed both for a new website build or optimising an existing site.
We know that your website is a big investment, and as your online shop window, it is critical to your business performance, which is why it is so important to understand what kind of return your investment is getting you and how you can improve it. Well-considered event tracking can help you do exactly that.
Want to know precise data on how your website and interactive tools perform? With custom event tracking we can capture almost any information you need and track the ins and outs of user behaviour.
From tracking every single selection on an interactive tool to capturing campaign data from PPC campaigns, you can unlock the power of data on your site and build insightful reports. Data can help you make decisions on how to improve performance as well as help with attribution and understanding ROI.
Reporting is a necessary evil – incredibly important for understanding your investment performance but time-consuming and sometimes complicated.
We can help you automate your reporting by creating a custom dashboard in Google Data Studio so that you have access to data on your account performance in real-time from multiply sources. This will save you hours on reporting and empower you to make business-critical decisions quickly, with the right information to hand.
We set up advanced tracking on every form field on the drinking calculator to understand user selections so we could understand usage and engagement.
By creating custom event tracking on the Circle Economy tool, we provided relevant data on economic needs of users and common client challenges.
Event tracking on iSmash’s funnel allowed us to see exactly which steps were problematic so we could make improvements
Using tag manager, we can track just about any element on your site, from button clicks to form field inputs, so we can learn incredible detail on user behaviour.
We can create powerful custom dashboards and reports from the tracking set up in tag manager so you can see exactly how every detail on your site performs.
Visualise all data in a custom-built reporting dashboard where all your performance results are visible in real-time.
