A beautiful looking website is just one factor in creating a successful business. Knowing how your users engage with your site is arguably more important.
Our user experience experts know how to create insightful usability testing projects and conversion rate optimisation (CRO) strategies to help you understand how your visitors behave. Knowing this will help us create a more effective user experience, driving more conversions, and increasing your revenue.
When a site is finished being built, it is only the first step to improving performance. A/B testing can be a great way to test regular improvements and updates. It could be as small as a button colour or as large as a homepage redesign. Whatever the size of the change, A/B testing can provide valuable insight into whether a proposed change is the correct thing to do.
We run A/B testing across both PPC accounts and using organic traffic, providing a ring-fenced portion of traffic to test on and gain insights. Test are monitored continually, so any drop off in conversion, should it happen, can be reverted quickly, easily and without risk to your business. Once statistically significant, we’re left with hugely valuable data to inform large scale website changes and boost conversion. It’s a risk-free way of boosting your conversion rate and with it, your digital performance.
There’s no point in running a test unless the resulting insight is helpful and provides real value to your business. That’s why we take the measuring and reporting of our tests so seriously.
For each test we run, we don’t just measure the conversion rate. We also measure user behaviour and broader website metrics, so when a test is complete, we don’t just know if it worked, we know why it worked.
Our reporting structure keeps you in the know from the moment a test is launched to the moment it is completed. There’ll be no unwanted surprises on your site and you’ll always be kept up to date with whether a change has worked.
Perhaps one of the most powerful methods of optimisation, usability testing provides an opportunity to explore your users’ emotions, feelings and experiences while interacting with your brand online, resulting in priceless suggestions for optimisation and improvement.
We work closely with specialist recruiters to source test participants who exactly match your target audience. From there, we use website data to guide us toward important website sections and drop off points that can be tested and examined.
The return is huge. A catalogue of your users interacting with your site and letting you know what they like, don’t like and what they’d like to see. The resulting information can be hugely valuable and lead to dramatic changes in conversion rate.
Heat maps and session recording offer continual data for ongoing website optimisation, providing both a guide for optimisation efforts as well as an important source of information to support or disprove theories and data.
Our usability specialists routinely analyse heat maps to identify website elements that are being overlooked, content that is being missed or confusing signposts. When combined with website data, heat maps often help in telling a more complete story than website data ever could. It is here where their value is truly seen.
After A/B testing variations of the donation page, we improved entrances to the checkout by 43%
We rebuilt the membership signup funnel to make it modern and user friendly
We A/B tested and improved key device landing pages and improved the conversion rate by between 39% and 61%
Analytics reveals a lot about how your users are navigating your site, where they are dropping off and how efficient the site structure is.
Heatmaps and session recordings give us real qualitative and quantitative data on how users are interacting with the UI of the site.
We use Google Optimise for split testing changes to the site so we can make iterative improvements.
