We like to keep a close eye on any research related to ranking factors, and SEMRush’s ranking factors report has given us plenty to chew over since its release last week. To create their report, SEMRush has combined close to 600,000+ keywords in the top 100 positions and split them by both the keyword volume […]
WE’RE AN AWARD-WINNING
DIGITAL MARKETING AGENCY
Our talented digital marketing experts have won awards for their campaigns.
We strive to ask the right questions, create an atmosphere of authenticity and constantly take actions to make things better. As a result, we’ve worked with some of our high profile clients, like match.com, National Accident Helpline and Drinkaware for close to a decade.
We get genuinely excited about our areas of specialism: PPC, SEO, web design & development, email, analytics, social, UX & mobile marketing.
We’ve listed our three main service areas below, but do get in touch if you need clarification, or just want a chat.
Consultancy & Training
For short term, one-off projects that need an injection of expertise. We tailor our offering to fit your requirements, from PPC account builds to personalised SEO workshops, content strategy and in-depth site audits.
Digital Marketing Services
Ongoing digital activity including SEO, PPC, display, design and development, UX & social media, with full reporting & analytics. If you need an experienced team to manage your digital channels, this is the service for you.
Premier Training International
Following on from a usability testing project, we recommended a new website for Premier Training International, a personal training and fitness course provider, to improve their onsite conversion rate for prospectus requests and online enquiries.
Leaning on the results of our usability testing study, we designed and built a fresh new site with a greater focus on conversion points, as well as being fully integrated with the client’s bespoke lead management software.
National Accident Helpline
National Accident Helpline were our first client, and over the 10 years we have worked with them their online conversions have grown by 600%, exceeding their targets and keeping within desired CPA. This has been achieved through aggressive PPC management, executing creative SEO campaigns (getting them to the coveted number one position for their core terms), remarketing, partnerships, and social.
We also write all the content for the site and provide a full suite of reports which are used by all levels of their business. More recently, we’ve built and launched their new site, alongside a successful site migration.
A newly delivered site migration had left organic visibility and key rankings falling, with organic traffic following suit.
We performed a full audit, establishing areas where the losses had happened and key areas to optimise to help drive a reversal in the decline. Off the back of this audit, we developed a comprehensive on- and off-site strategy including content, on-site SEO optimisation, technical SEO, and link building campaigns, which helped to deliver results within the first few months of working together.
Across the first 4 months our work increased organic visibility and traffic by 40%, along with a 126% Y-o-Y increase in organic traffic, and the highest organic visibility to date.
We helped deliver ‘A force for change’ – a search campaign that won two awards from Drum and UK Search awards. The campaign’s focus was on educating users, and behavioural change surrounding alcohol use.
Studying user behaviour on-site enabled us to better understand what users wanted, and therefore what content we should be creating. This led to a brand new content campaign, driving over 30 new #1 rankings, over 8 million visits to behaviour change pages, and close to half a million using ‘cutting down’ tools in one year.
aspect.co.uk – Landing Page Optimisation
Our property maintenance client aspect.co.uk was facing difficulty maintaining and improving lead volume due to rising CPCs in the industry.
Following competitor research, and brainstorming new ideas, we designed an entirely new conversion-focused landing page, immediately delivering a 57% uplift in conversions. We then followed this up with various stages of iterative testing to deliver even greater uplift, and we also suggested ways that the call centre could convert more of these leads into booked jobs.
Digital Agency on
The entire company are a delight to work with. atom42 are methodical in their approach, dedicated to exceeding targets and go above and beyond in their efforts to deliver results.
Since 2007 atom have defined our online strategy with a refreshingly different commercial style. They care about our business as if it was their own, working with discipline alongside all our business stakeholders to deliver the best results. I have no hesitation in recommending them as an online media partner for any business.
It was a pleasure dealing with such a professional team and now being an owner of the most beautiful new website. I would recommend Atom 42 to anyone that was looking for a digital marketing company.
I have worked with Atom 42 for years now. Not only are they a great company to work with, they are wonderful people. Knowledgeable, personable and efficient.
The atom42 team are an integral part of business and I would recommend atom42 to anyone who is looking for an online and digital marketing agency.
It’s painful to see an important ranking drop, at the best of times. It’s worse when you learn the drop was avoidable. Whether the client changed a tag last week and didn’t tell you or your internal team pushed an unexpected update, no matter what size your team, it can be easy for content updates […]
I was recently asked for some advice from an SME owner on what works and what doesn’t with different online marketing channels. I thought I would share the advice I gave for any of you considering which online advertising channels to use for your own SME. It’s easy for SMEs to spend thousands on online […]