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Digital Marketing Services

It’s where we started, and it’s where we’re strongest: helping you achieve acquisition through online marketing.

Digital Marketing Services

ONGOING SUPPORT IN ANY ONLINE CHANNEL

One of our strongest USPs has to be longevity. We’ve worked with some of our clients for close to a decade, giving them ongoing support across many different areas. There’s a certain relief to hiring a full service online marketing agency – we just deal with everything, so you don’t have to worry about it. And, with our focus on reporting and communications, we make it easy for you to share successes internally, too. It doesn’t matter if you need a full service solution, or just a helping hand with one small aspect of the digital landscape. Our award-winning team will create a flexible, bespoke approach, just for you. Give us a call or send an email to contact@atom42.co.uk and tell us what you need. We’ll be able to help.

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Pay Per Click

GETTING CREATIVE AND STRATEGIC IN THE PAID MEDIA SPACE

We think of PPC as a subtle and creative art. With more and more advertisers running campaigns, it takes innovative ideas and an outside-the-box approach to stand out. Crafting the right ad text is the difference between gaining a customer and losing out to a competitor. Choosing the right keywords can save thousands, whilst delivering more.

We love to delve into data and we combine that with our in-depth knowledge of the latest PPC developments to keep pushing campaigns further. Our meticulous and impassioned approach to the paid media space means we always look at the bigger picture – how is the work we’re doing affecting the bottom line of your business? Are we helping to deliver what your customers expect from you?

If you’re in the market for a new PPC agency, get in touch with some of your requirements and we’ll let you know how we can help.

PPC Campaign Management
RLSA
Bid Management
Landing Page Optimisation
Beta Testing
We’ve gained 40% yearly growth in conversions for ten years through bid management, ad innovation, and landing page optimisation
Daily capacity updates & ongoing local optimisation have allowed us to increase conversions by 95% whilst reducing CPA by 17%
Our new PPC campaigns have seen us double CTR, driving a 121% year on year increase in sales
Our individual area targeting for 200+ branch locations, with tailored ads & keyword lists, made PPC profitable from month one

SEO

IT’S SO MUCH MORE THAN PROMISING TO GET YOU TO NO.1 ON THE FIRST PAGE OF GOOGLE…

If you own a website, it’s likely you’ve received an email promising ‘number one rankings, with little to no effort’. Sure, sometimes it’s possible to find a few easy wins, but SEO is about much more than just simple optimisation. It’s also about fostering a strategic approach to keywords and content, ensuring the website is technically sound, and, of course, ensuring that partnerships, link-building, and digital PR are working hard for the offsite SEO side of things too. If you’re keen to improve rankings, then come in and have a chat with us. Our team of experts have access to some of the most advanced tools in the industry, and we can give you an honest and candid overview of what needs to be done.

Technical SEO
On-site Optimisation
Content Strategy
Link Auditing
Linkbuilding
Digital PR
We delivered an award winning SEO strategy on alcohol and calories, helping to drive over nine million unique visitors in 2015
We secured the top spot for ‘dating’ on Google for match.com, with over 7,500 dating advice articles written and published
Following a technical and content audit, along with extensive link building, we successfully reached the #1 position for ‘London Casino’
Our optimisation helped to deliver 100% year on year increases in monthly organic traffic, beating the year target by 500k

Social Media

DON'T KNOW YOUR SNAPS FROM YOUR TWEETS? WE CAN HELP!

As you’ll know, social media is a vitally important tool for building your following and staying connected to your customers. Whether it’s a matter of customer service, launching new products, or inspiring passionate brand advocates, a strong social media presence is vital to your marketing strategy.

Here at atom42 we’re keen to become an extension of your business, and that can include managing your social media presence. While we’re happy working on organic social activity, our teams also have plenty of experience running paid social campaigns. We understand how these can drive you customers cost-effectively by targeting only the specific demographics that your messages will resonate with the most. Want to just show your ads to mums over 40, living in London, who like baking? We can do that for you.

Content Calendars
Scheduled Posts
Campaign Creation
Community Management
We’ve grown BoxNation’s following from zero to 100k+ engaged followers on Facebook and generated over ten million YouTube views
Our content calendar and performance monitoring led to match.com having the most engaged social following in the dating space
We were first in the space to conduct live social event coverage, sharing Spartan Racers’ blood, sweat, and tears of joy!
We gained over 20k shares from strategic social partnerships, exposing millions to Future Learn and generating thousands of course enrolments

Content Marketing

CONTENT - A POWERFUL TOOL FOR BUILDING RELATIONSHIPS & GETTING FAMOUS

Videos, GIFs, articles, infographics and all other myriad forms of digitally digested information – it all boils down to content. Our team of experienced writers and editors have been working with brands for years, adapting to each individual style and tone of voice. We’re here to help with anything from ongoing content creation, to social media management, to writing your newsletters. If you’re not sure about whether your brief fits our expertise, get in touch and we’ll let you know.

Content Writing
Newsletter and CRM
Content Guidelines
Video
Digital PR
We create interesting blog content based on search data and current trends, helping to increase site engagement and rankings
We worked with Homebase as a consultant on their content strategy, helping them to use content to improve commercial performance
We used search trends and user behaviour to create new content around important topics to improve site engagement and rankings
We audited C2C’s content and our resulting work increased the percentage of traffic which visited their booking engine from 1.5% to 7%

Digital Advertising

IF YOU HAD FIVE SECONDS TO SELL YOUR PRODUCT - HOW WOULD YOU DO IT?

People often see the word ‘advertising’ and think about billboards and TV, but we know the internet is the most cost-effective place to reach a relevant audience with a strong message. We deal with the old classics like display, paid search, and affiliate marketing, along with newer kids on the block like paid social, programmatic, and remarketing. These days, we can get really clever about targeting, delivering impressive ROI by targeting only those people interested in your business. Let us talk you through your options. Get in touch, tell us your budget, and we’ll put together some ideas for you to think about.

Traditional Display
Retargeting
Sequential Messaging
Paid Social
Programmatic
Affiliate Marketing
App Promotion
We exceeded our target of one million unique visitors over six months, improving brand awareness by 50%
We raised awareness of this new Bauer Media brand, gaining over a million visits with programmatic, native, and network buys
We successfully ran Facebook app download campaigns and managed to reduce cost per app download by 77%
We used social ads to launch this brand, reducing the cost per visitor by 75%

Mobile Marketing

STAYING AHEAD OF THE PACK IN A MOBILE-FIRST WORLD

You’ll have no doubt heard for many years that ‘this is the year of mobile’. While it sounds a cliché, it really is true now. Google revealed back in May 2016 that the volume of mobile searches had overtaken desktop globally for the first time, and they’re now building a new ‘mobile-first’ index.

Mobile should be at the forefront of your digital strategy. Our web development team can help optimise your site for mobile – even build an entirely new responsive one – to make the most of a mobile-focused marketing campaign. We can optimise your PPC accounts for mobile, as well as driving app activity via paid media, and organically through app store optimisation.

Mobile Search
Responsive Design
App Store Optimisation
Mobile Display
We have driven installs & usage of Drinkaware’s unit tracker app through display, social, and search campaigns
We created a ‘score card’ app, ranking second only to Sky Sports in the app store sports category
We ran mobile campaigns on social and search to drive a 44% uplift in app downloads
We ran Facebook app install ads, successfully reducing cost per download by 77%

Email Marketing

SEGMENTING DATABASES, TAILORED COMMUNICATION

Need to build up a database of users? Perhaps you’ve already got a database but you don’t know what to do with it? Already sending emails but getting nothing in return? We can help! We have learned, over the years, that email marketing can be one of the most effective marketing channels when it’s done properly. We work with our clients to build customer databases that can be used intelligently for email communication, and tailored to maximise ROI. Need us to take a look at your current email offering and make improvements? Give us a call, we would love to help!

Database Management
Content Calendar
Subject Line Testing
Template Creation
Reporting & Analysis
We fully integrated National Accident Helpline’s ‘Underdog’ website with their bespoke CRM system
We worked on content, segmentation and template design to double the number of phone calls driven by email newsletters
We increased Boxnation’s database by 19,000 during 2016 through carefully considered, engaging competitions
We seed out match.com’s high quality dating content to relevant customers through effective CRM

Tracking & Measurement

CONTINUOUS IMPROVEMENT BASED ON THE RIGHT DATA

Let’s say you invest lots of money in our excellent services. How do you know you’re getting a positive ROI? What does success look like? Tracking and reporting form an essential part of our offering – this is how we prove to you that we’re doing a good job! It’s about much more than that though. It’s also a great way to delve into things that don’t work so we can improve them, and it’s a great way to keep tabs on how competitors are doing. We’ve got lots of examples of the kind of reports we do for our clients, but it really depends on the services we’re providing for them. Our reporting, like our service, is completely bespoke and tailored to your needs and objectives.

Google Analytics
Google Tag Manager
Phone Call Tracking
Competitor Tracking
Visibility, Links & Rankings
Domain Tracking
We integrated our marketing reports with aspect’s internal data, improving ROI from online channels
We set up Advanced Google Analytics to track user behaviour on Drinkaware’s softer pages, tracking tool usage and behaviour change
We listened to the calls we were driving with PPC campaigns, tweaking ads and landing pages to improve call quality
We set up competitor price tracking, allowing us to quickly respond to market price changes, minimising impact on sales