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Pay Per Click

PPC can drive quick results for your business, but it can also form a key part of your long term acquisition strategy.

STANDING OUT, WHILST DELIVERING STRONG ROI

We think of PPC as a subtle and creative art. With more and more advertisers running campaigns, it takes innovative ideas and an outside-the-box approach rather than best practice to stand out.

Combining our love of data with our in-depth knowledge of the latest PPC developments, we can keep pushing campaigns further and improving results over time. Our meticulous and impassioned approach to the paid media space means we always look at the bigger picture – how is the work we’re doing affecting the bottom line of your business? Are we helping to deliver what your customers expect from you?

If you’re in the market for a new PPC agency, get in touch with some of your requirements and we’ll let you know how we can help.

There’s a world of difference between a well structured, well considered PPC account to one that’s badly organised. When created carefully and optimised for efficiency, a PPC account will show the right ads, to the right users, at the right time – delivering results that positively impact your business’ bottom line. When PPC accounts are unloved, you can waste thousands. It takes a deep understanding of a client’s business and its customers to deliver effective PPC campaigns, and this is something we pride ourselves on.

We’ve created and managed campaigns for a wide range of clients for over 10 years, and our service covers the full spectrum of PPC account management – strategic, future-proofed account structure, competitor research, curation of highly targeted, conversion focused keyword lists, creative ads that stand out from the crowd, intelligent bidding, landing page creation & optimisation – you name it.

PPC strategy
Analysis & reporting
AdWords & Bing management
Competitor research
Intelligent bidding

There are best practises when it comes to creating PPC ads, and rightly so. Over the years, advice such as: ‘add a CTA’ and ‘use your keyword in the headline’ have become standard to anyone writing PPC ads, because that is what has worked best.

But what happens when everyone follows the same advice? All the ads for a search result start to blend together, and there’s no differentiator for consumers to help them find the ad that appeals to them the most.

At atom42, we like to push the boundaries with ad writing and really try to understand what the consumer is looking for when they are searching. What are their needs, their pain points, their concerns? How can we address these and appeal emotively to a consumer, so that when they read your ad, it speaks to them in the moment? That’s the job we do for you.

Creative ad text
Outside-the-box approach
Ongoing data-driven testing

Say you’ve just achieved a 10% conversion rate – that’s pretty great, right? Depending on the industry you’re in and your business goals, it might be excellent. Yet this view ignores the 90% of people who decided to not take the desired action on your site.

The reality is, not everyone who visits your site is going to convert right away, no matter how good your targeting and creative may be. Think of your own experiences – how much time do you spend researching and comparing products and services before deciding which one to buy? Depending on the product, the answer is probably: ‘quite a lot’.

This is why it’s so important to have a solid remarketing strategy in place. Remarketing brings people back to your site who’ve engaged with you previously, but not necessarily taken the action you wanted them to take. By carefully segmenting these users by their various intents, and serving the right messaging to each of them, you can convert more of the people who didn’t do so the first time.

Intelligent remarketing
Customer match
Display remarketing
Search remarketing (RLSA)
Similar audiences & lookalikes

As an online acquisition agency, we know that simply driving the right people to a client’s site won’t deliver results. The time and money invested in finding these people, and convincing them to visit your site over that of your competitors, is ultimately wasted if your onsite experience does not lead them to converting into business.

A poorly designed landing page can lead to confusion over what the visitor is meant to do. It might also load too slowly for them to hang around waiting, putting the customer back into the hands of your competitors.

Our design and development team have years of combined UX and CRO experience, and use this to design not only beautifully crafted landing pages, but ones which are fast, highly functional and, ultimately, likely to lead to a user converting. Having this service in-house means we can design and optimise your landing pages without any hassle. See our portfolio here.

A/B testing
UX testing & CRO
In-house design team

Due to our Premier Partner status with Google, our agency has access to all of the latest Google product betas early. This gives our clients an advantage over their competitors, and allows us to trial the latest Google features ahead of general release.

We also benefit from agency level support, and can provide clients with industry insights and benchmarks to help give them the edge.

As PPC gets increasingly more competitive, being able to push the boundaries and test new products can really make the difference.

Premier Partner status
Google representative support
Access to product betas

There’s a world of difference between a well structured, well considered PPC account to one that’s badly organised. When created carefully and optimised for efficiency, a PPC account will show the right ads, to the right users, at the right time – delivering results that positively impact your business’ bottom line. When PPC accounts are unloved, you can waste thousands. It takes a deep understanding of a client’s business and its customers to deliver effective PPC campaigns, and this is something we pride ourselves on.

We’ve created and managed campaigns for a wide range of clients for over 10 years, and our service covers the full spectrum of PPC account management – strategic, future-proofed account structure, competitor research, curation of highly targeted, conversion focused keyword lists, creative ads that stand out from the crowd, intelligent bidding, landing page creation & optimisation – you name it.

PPC strategy
Analysis & reporting
AdWords & Bing management
Competitor research
Intelligent bidding

There are best practises when it comes to creating PPC ads, and rightly so. Over the years, advice such as: ‘add a CTA’ and ‘use your keyword in the headline’ have become standard to anyone writing PPC ads, because that is what has worked best.

But what happens when everyone follows the same advice? All the ads for a search result start to blend together, and there’s no differentiator for consumers to help them find the ad that appeals to them the most.

At atom42, we like to push the boundaries with ad writing and really try to understand what the consumer is looking for when they are searching. What are their needs, their pain points, their concerns? How can we address these and appeal emotively to a consumer, so that when they read your ad, it speaks to them in the moment? That’s the job we do for you.

Creative ad text
Outside-the-box approach
Ongoing data-driven testing

Say you’ve just achieved a 10% conversion rate – that’s pretty great, right? Depending on the industry you’re in and your business goals, it might be excellent. Yet this view ignores the 90% of people who decided to not take the desired action on your site.

The reality is, not everyone who visits your site is going to convert right away, no matter how good your targeting and creative may be. Think of your own experiences – how much time do you spend researching and comparing products and services before deciding which one to buy? Depending on the product, the answer is probably: ‘quite a lot’.

This is why it’s so important to have a solid remarketing strategy in place. Remarketing brings people back to your site who’ve engaged with you previously, but not necessarily taken the action you wanted them to take. By carefully segmenting these users by their various intents, and serving the right messaging to each of them, you can convert more of the people who didn’t do so the first time.

Intelligent remarketing
Customer match
Display remarketing
Search remarketing (RLSA)
Similar audiences & lookalikes

As an online acquisition agency, we know that simply driving the right people to a client’s site won’t deliver results. The time and money invested in finding these people, and convincing them to visit your site over that of your competitors, is ultimately wasted if your onsite experience does not lead them to converting into business.

A poorly designed landing page can lead to confusion over what the visitor is meant to do. It might also load too slowly for them to hang around waiting, putting the customer back into the hands of your competitors.

Our design and development team have years of combined UX and CRO experience, and use this to design not only beautifully crafted landing pages, but ones which are fast, highly functional and, ultimately, likely to lead to a user converting. Having this service in-house means we can design and optimise your landing pages without any hassle. See our portfolio here.

A/B testing
UX testing & CRO
In-house design team

Due to our Premier Partner status with Google, our agency has access to all of the latest Google product betas early. This gives our clients an advantage over their competitors, and allows us to trial the latest Google features ahead of general release.

We also benefit from agency level support, and can provide clients with industry insights and benchmarks to help give them the edge.

As PPC gets increasingly more competitive, being able to push the boundaries and test new products can really make the difference.

Premier Partner status
Google representative support
Access to product betas

Best practice alone is not good enough

OUR WORK IN PPC

We’ve gained 40% yearly growth in conversions for ten years through bid management, ad innovation, and landing page optimisation

Daily capacity updates & ongoing local optimisation have allowed us to increase conversions by 95% whilst reducing CPA by 17%

Our new PPC campaigns have seen us double CTR, driving a 121% year on year increase in sales

Our individual area targeting for 200+ branch locations, with tailored ads & keyword lists, made PPC profitable from month one

We love to talk about our work!

But we'd rather talk to you to find out how our skills and expertise combined with your opportunities can lead to fresh, new and exciting ways to reach your business goals. Why don't you drop us a line?

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