Blog

atom tips

atom tips
16 Jan 2010
By Andy

Holistic approach boosts sales

Opportunities in online marketing have never been so great or so diverse. In June 2008, 70% of UK population was online, according to Internetworldstats.com, and while we are there, the UK population is now spending more than ever online. The figures say it all – in July 2008, 17p in every £1 was spent online…

atom tips
07 Jan 2010
By Ben

The dark side of Google

I love Google – I can’t live without it – its magical algorithm and easy-to-use interface and layout. I’ve tried to use Bing for a week solid – just to see what it was about – and I’ve tried Yahoo (and didn’t enjoy the experience at all). Both times I found myself heading back to…

atom tips
22 Dec 2009
By Paul

Google’s First Click Free

How will content providers ever align their goals with those of Google? First Click Free is an attempt to do so through a compromise between the two sides. For all those not yet acquainted with the process, here is a quick run-down of Google’s ‘First Click Free’ strategy, designed to protect subscription-only content while simultaneously…

atom tips
09 Dec 2009
By Corinne

Google Zeitgeist 2009: Did We Guess Right?

Google’s ‘Zeitgeist’ website has released their latest set of results, lisiting a range of search term statistics the fastest rising searches of 2009. We commented on the Zeitgeist last year, and predicted what we thought might come up in the 2009 lists. But were our predictions correct? Here is what we predicted back in February:…

atom tips
04 Nov 2009
By Paul

Pay for online news? no, thank you

According to a recent study, we’re not overly impressed with Rupert Murdoch’s plans to charge for use of his online news sites. Of 2,000 people asked if they would ever pay for online news, 9 out of 10 said ‘No!’. Does that mean that Murdoch’s decision to charge users to access his news sites is…

atom tips
02 Oct 2009
By Paul

A race to sales: making the most of your website

If you have a website that promotes your product or service, wouldn’t you want to gain as much benefit as possible? Let’s say you’re planning to launch a new product in a few years’ time. You’ve done your research and know that everyone will be drooling over it. However, nobody knows you exist and the…

atom tips
19 Jun 2009
By Andy

Bing (dot com) it on – Microsoft Search Summit

So, here I am preparing for my first (semi) live blog, of the Microsoft Search Summit. Hot on the heals of the Google “Marketing” summit earlier this week – MSN had better be offering everyone a brand spanking new Bing pen and pad, otherwise people will be forced to use their Google pads, but hopefully…

atom tips
05 Jun 2009
By atom42

Bada Bing!

As you may have noticed, ‘Bing’ has now gone live in the UK for all your search needs. Microsoft has a lot riding on this new search engine, having abandoned its previous effort, Live Search, itself a rebranding of MSN Search. Maybe this confusion has contributed to why Microsoft has always been far behind Google…

atom tips
27 May 2009
By Corinne

Twitter Search Revamp

Twitter is about to unveil a major revamp of its search capabilities. New features will include a links search and ranking by ‘user reputation’. Twitter Search currently searches only the words within tweets, but changes have been made to the algorithm, meaning that searches will be able to include the links people have tweeted, as…

atom tips
30 Apr 2009
By Andy

Why it’s OK Not to Have a Social Media Strategy

Social is the new buzz word. Everyone’s doing it, and everyone’s talking about it. Buzz Tracking, Social Media Monitoring, Perception management – it’s all big business now, with agencies popping up all over the place specialising in this market alone. Meanwhile, marketers are running around trying to get in on the bandwagon which, without proper…

Contact Us
Contact Us

Get in touch

Visit us at:

10 Queen Street Place
Thames Exchange
London
EC4R 1BE