Online marketing can help bring you high volumes of relevant traffic to your website. But once you’ve led those horses to water, how can you increase the probability that they’re going to drink?
Conversion optimisation is an exciting part of online marketing, as tinkering with your onsite conversion process has the potential to dramatically improve conversion rates with relatively little effort.
If you’re not sure where to start, heatmap tracking and Google Analytics data can help you get an idea of how your users are behaving, once they have arrived at your site.
Perhaps they’re clicking in the wrong places, or maybe they’re getting distracted from the conversion process in some way.
Carrying out ongoing tests with your calls to action is one way small changes onsite can have a big impact on your overall conversion rate.
Research shows that even tiny changes in your call to action button can have a significant effect on conversions.
Although no two sites are the same, there are some general rules which can help you gain more conversions with your call to action. Here are three of the best: