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05 Nov 2019
By Nick

Social media updates – What happened in October 2019

Our Social Media Specialist Nick rounds up the latest news and suggested reading from the world of social media. Instagram have been busy over the past month, launching a new messaging app “for close friends” named ‘Threads‘, creating a new ‘Restrict‘ mode to limit bullying and removing the ‘Following‘ tab in the Activity feed. Instagram…

News
02 Oct 2019
By atom42

Social media updates – what happened in September 2019?

Each month, atom42’s resident Social Media Specialist, Nick Munday, will be rounding up the most noteworthy and interesting changes from the world of social media, and providing some food for thought with suggested reading. Facebook updates September 2019 Facebook publish guide to ‘Build a Strong Brand’ This looks at key branding elements and modern data-gathering…

News
06 Sep 2019
By atom42

Google Ranking Factors 2019: SEOs have their say

When it comes to SEO, there are thousands of search experts the world over accustomed to sticking their finger in the air to see which way the Google algorithm wind will blow that week. With continual updates and some pretty monumental changes over the course of 2019, accumulating those thoughts to figure out exactly what…

News
08 Dec 2017
By atom42

atom42 joins the Iris family

Earlier this year atom42 celebrated its 10th birthday and with that ten years of being an honest and transparent agency treating client businesses as our own. With questions integral to everything we do, we’ve worked hard to ask and answer smarter questions to ensure we deliver a well-connected acquisition strategy for our clients. During our…

News
21 Nov 2017
By Toni

A taste of homelessness

On Thursday morning, we, a group of 6, sidled into the office with our sleeping bags and warm winter gear in tow – hats, scarves, thermals and a multitude of socks. We truly believed we were prepared for the harsh winter evening we were about to endure as we slept rough to raise money for…

News
13 Oct 2017
By atom42

Think Google’s New Ad Budget is bad? Wait until you see what’s coming next..

You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level…

News
12 May 2016
By atom42

BrightonSEO gets emotional

When did SEO get so trendy? We’d hazard a guess that the audience at April’s BrightonSEO was around 70% hipster. We also thought it was the biggest & best BrightonSEO EVER, & Twitter agreed: What’s more, event organiser Kelvin Newman announced that September’s conference will be held at a bigger venue, the Brighton Centre, after…

News
24 Nov 2014
By atom42

Drinkaware: A Force for Change

Earlier this month, the Drinkaware team won a UK Search Award for ‘best use of search in the third sector’ for their ground-breaking campaign ‘A Force For Change’. We thought we’d give an overview of the award-winning campaign. About Drinkaware Drinkaware, independent UK alcohol awareness charity, has been a client of atom42 since 2009. All…

News
29 Sep 2014
By Laura

How to determine your audience’s psychographic profile

This post is about a talk at this month’s BrightonSEO conference by Kirsty Hulse, called: ‘Earning Links Through Audience Segmentation’. The talk described how we can use audience segmentation to tailor content to specific types of users. Who are your users? As marketers, we want to learn everything we can about our audience. That way…

News
25 Sep 2014
By Jonny

The Future of Google

On a sunny, mid-September day in 2014, four atoms descended on Brighton for the annual BrightonSEO conference. Leaving the conference’s exhibitor stands depleted of t-shirts, pens and mugs wasn’t our only success that day; we learned new things, too! Over the next couple of weeks, we’ll share our top highlights from BrightonSEO 2014. Left to…

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