Videos, GIFs, articles, infographics and all other myriad forms of digitally digested information – it all boils down to content. Our team of experienced writers and editors have been working with brands for years, adapting to each individual style and tone of voice. We’re here to help with anything from ongoing content creation, to social media management, to writing your newsletters. If you’re not sure about whether your brief fits our expertise, get in touch and we’ll let you know.
This free tool is most commonly used for paid search, but we can also use it to get an idea of the search volume behind keywords we want to write content about. It can also help us to gather new keywords or phrases we hadn’t considered.
AHrefs’ keywords explorer does a similar job to Google Keyword Planner, but it’s better adapted to organic keyword research. Its “keyword difficulty” metric estimates how many websites you’ll need backlinks from to rank in the top 10 for a keyword. We can also see which websites are currently ranking for a keyword and how this has changed over time.
A fun tool which allows us to input a keyword and then spits out a huge range of questions and other search terms containing that keyword. You can click on any of the results to be taken through to the SERP for that keyword or question.
Buzzsumo offers insight into what type of content is currently trending. Simply type in a keyword and you’ll see the top content about that keyword across a given period of time, by social engagement and backlinks.
We have an existing relationship with YouGov, the market research company, and have worked with them in the past to create watertight surveys for data-led link building campaigns.