When creating web content, keywords and competitor research are the MVP.
It’s vital to know what kinds of keywords and phrases users are searching for in your industry, and how frequently. It’s also essential to know what your competitors are writing, and how we can do better than the content that’s already out there. If a competitor’s piece of content covers A, B and C, we want to cover A, B, C and D.
We can help you to put together a content calendar based on this research, giving you the best chance of producing content that’s relevant, engaging and that offers something new. Not to mention that grabs you those all important SERP rankings!
The next stage of the process is actually creating the content, which you can leave in our capable hands.
We recognise that every brand has an individual tone of voice and we’re well-practised in adapting our writing, having worked with brands as diverse as Match.com, Nivea and Suzuki. Each needs a keen eye and a unique approach – we can provide both in abundance.
We take care to optimise on-page elements (page titles, header tags, alt text etc) to make content as likely as possible to rank in the SERPs for a desired keyword. And of course you can trust us to know when keyword insertion becomes keyword stuffing – this is a cardinal sin in today’s SEO world, where user experience is king!
Are you struggling to pinpoint your brand’s tone of voice and connect to your audience on a meaningful level?
We can help by putting together a comprehensive set of content guidelines, designed to bring your brand to life at all stages of the customer journey.
It’s also the key to making sure there’s consistency across all your communications – this helps users to know that they can trust your brand From punctuation to contractions, many facets of writing pull together to create a tone of voice that your customers come to know and love. Not looking for us to do your content on a long term basis? We can do this for you as a one off, for your team to use at your leisure.
We’re here to help you fast track your PR strategy into the digital age!
The aim of Digital PR is twofold: to create interesting and engaging content to improve your brand’s awareness and perception, and to build your website’s backlink profile with the aim of heightened visibility in the SERPs, and ultimately more traffic to your website. Sounds like a no brainer, right?
Digital PR is a tough art, and we know what works and what doesn’t. We’ve run dozens of successful link building campaigns, covering everything from competitions, to data-led pieces, to industry white papers. Our web design team is on hand to help create snazzy infographics to illustrate data or top tips to!
We’re always happy to collaborate with a wider team, whether that’s your in-house PR people or an external agency. Just let us know what kind of role you’d like us to play and we’ll take it from there.
