We understand that one size doesn’t always fit all when it comes to email marketing.
Managing your database so users receive the right message, at the right stage in the buying cycle, will make all the difference to your open rates, clicks and conversions.
We are experienced in creating and managing carefully segmented audience lists, based on factors such as demographics and previous user behaviour. We can ensure all of your customers are guided towards the next stage in their user journey, sent the discount that will delight them or start a conversation that keeps your brand front of mind, at precisely the right moment.
Regularly generating branded, timely content that keeps your email marketing fresh and engaging can be a challenge.
Having a content calendar in place can help things run smoothly, and take away some of the pressure involved with email marketing.
We create insightful and intuitive content calendars, that make sure our clients capitalise on upcoming events meaning that when there is an opportunity to deliver a timely message to their customers, the perfect solution is ready and waiting to be sent.
When you’re limited to a few dozen characters to entice your audience, it’s crucial to choose your words wisely.
We know that email subject lines are make or break, so we don’t rely solely on our instincts. Instead, we test subject lines rigorously, learning which words and phrases resonate the most, as well as what to avoid.
If you’re running an email campaign, don’t neglect the technology available to improve its chances of success – we can implement subject line testing for you at the drop of a hat.
Stand out from the inbox clutter
Our designers and developers are ready and waiting to put together a range of dynamic, branded email templates that combine the latest email technology with a visual design that accompanies your message perfectly.
In our templates, we can integrate technology, such as RSS feed integration and ultimate automation, ensuring streamlined, successful customer relationship management that will build your brand and your business.
We’re always excited to explore the results of our email campaigns.
Fortunately, there’s a lot of information to access, meaning we’re able to build on the success of every email, learning new things about our audiences each time they receive our messages.
We create tailored email reports which integrate the metrics that are important to your brand. We also analyse your email marketing based on past performance as well as industry averages, with success indicators including open rate, click rate, conversion rate, list growth rate, page views and ROI. With us, you’ll never be left in the dark about how your email campaign is performing.
