Social media is a crucial element of any digital campaign.
Whether it’s about gaining entries to a competition through targeted Facebook posts, or sharing a campaign hashtag with the right people on Twitter, we’re pros at creating social media campaigns that get people excited about you.
Imagery can be a matter of life or death for many campaigns, which is why we make use of our in-house design team to create engaging content from logos and images through to infographics that’ll create a social buzz.
We also know how to target the precise audiences who will be ready and willing to participate in your campaigns – in short, that means minimal wasted spend, maximum ROI and campaigns which reach and engage with the right people for your brand.
Keeping your finger on the pulse and responding to current events is a full time job
No platform does this better than social channels. But sometimes, it’s best to cast your mind ahead of time for events that you know are going to happen – and then create a content calendar.
Creating any content for social takes time, and building a content calendar means you’re off to a flying start when a topic becomes popular and users are searching for that content – ready to post the second it becomes relevant.
And by digging into the data to get a clear picture of the types of content your audience has responded well to in the past, we can create a detailed social calendar for each of your social channels.
From boxing fans to online daters, we love getting to know our client’s audiences.
What makes them tick? What kind of formats do they respond to best? We’ve taken the time to get to know them inside and out.
Of course, social media can sometimes invite some unpleasantness, such as a complaint if the delivery of your service hasn’t quite gone to plan. We know that this is best managed through fast and attentive engagement – to stop that resentment brewing and you lose a customer for good. We’ll keep an eye on your feeds, and we’ll be ready when your customers come knocking on your door.
We know how to get the best of what we’ve learned works for you specifically, adapting our approach as we go.
Scheduling posts are a marvellous way to target your customers at the right time of day, with the right message.
We’ll know whether or not customers want to see your stuff first thing in the morning over a bowl of cornflakes, or whether it’s best to push it their way whilst they’re on their lunch break at work.
We’ll lean on the data and what we’ve gotten to know about your customer base to find the best posting frequency, and the time of day or day of week when your content is more likely to pick up those all-important likes and shares.
