A beautiful looking website is just one factor in creating a successful business. Knowing how your users engage with your site is arguably more important.
Our user experience experts know how to create insightful usability testing projects and conversion rate optimisation (CRO) strategies to help you understand how your visitors behave. Knowing this will help us create a more effective user experience, driving more conversions, and increasing your revenue.
Face to face tests with a moderator allows us to ask the right questions to reveal what your users really think. By taking a user through a series of tasks on your website, we can ask them exactly why they made the navigation choices they did and what they think and feel about your content and brand.
Unmoderated testing lets us gather unbiased user opinions and lets us view how users would browse and navigate when left to their own devices.
This will help us advise on exactly how the navigation should be structured, what your value proposition, how the design should be and even the tone of voice of your messaging.
By analysing user behaviour in analytics, we can see quantitative data about how users navigate, where they go and where they drop out as well as engagement metrics that tell us how the site is performing.
Combining this with user testing gives us a very clear picture of your overall site performance so we can back up user opinion with corresponding data.
We go undercover to get the full user experience, all the way from your ads, to your sites and then to your call centre or service team.
We know that improving your website alone is not enough. In order to successfully drive results, we need to ensure every step of the user journey is optimised – even if that means your sales staff need to take a new take to dealing with leads.
Surveying allows you to gather both quantitative and qualitative data and user opinions at scale. By emailing existing mailing lists or creating real-time on-site surveys, you can reach many users within a short space of time to gather critical data about your website performance.
We can help you structure your questions to get the best feedback from your audience and help you interpret the data into actionable improvements on your website.
Moderated user tests helped us understand that patient stories are powerful drivers of conversion.
Real insights from potential and existing students helped us reduce steps to conversion from 12 to 7.
Understanding how users research the purchase of a high end TV helped Samsung improve retail partner user experiences.
We use Lookback for both face-to-face and remote user testing so we can record sessions and note down crucial feedback.
Analytics gives us quantitative information on user behaviour.
Hotjar not only allows us to view heatmaps and session recordings, but lets us set up on-site surveys and feedback forms.
